Case Studies
Discover my work as a CMO, so you can see if I’m what you need to succeed and grow.
Marketing image showing a phone with a successful order message and text about Silkstrat Marketing's e-commerce sales growth case study.
Marketing case study cover for Silkstrat Marketing emphasizing customer acquisition, showing a colorful food wrap, and highlighting a 7% sales growth. Website: www.silkstratmarketing.com.
Promo image for Silkstrat Marketing case study, highlighting a campaign that increased same-store sales by 4% in 90 days.
Silkstrat Marketing case study cover with title 'Strategic Marketing Plan: Building Foundations to Drive Revenue' featuring a business office scene with people working on computers.
Silkstrat Marketing case study cover titled "Brand Turnaround Anchored in Repositioning" featuring a smiling person at a table with drinks and a salad.
Silkstrat Marketing case study cover featuring a hand stacking blocks with upward arrows, text: "Revamped Marketing Increases Revenue +20%," and the website URL.
How I’ve Helped Companies
Revenue Growth with Multi-Channel Marketing
Increased Same-Store-Sales +16% and EBITDA +40% in two years for large restaurant chain. Sales growth outperformed category for 8/10 consecutive quarters.
Increased Brand Awareness +330 bps, Brand Consideration +310 bps, and Brand Affinity +200 bps in one year for a national restaurant chain with new messaging, digital marketing (social media, paid, influencer), partnerships, and new menu items.
Increased a restaurant chain’s corporate catering revenue +20% with a targeted B2B sales strategy and field sales team, account-based marketing/CRM, and the addition of online ordering technology and marketplace partnerships.
Repositioned brand, which led to 20% EBITDA 5 year CAGR and 25 consecutive quarters of YOY sales growth at a regional fast casual restaurant chain. Introduced new brand identity, revamped marketing communications and advertising, refocused menu, and implemented new restaurant decor and design.
Developed marketing strategy for coworking company, setting foundation for revenue growth. Included refinement of consumer target and brand positioning, messaging framework, martech roadmap, website and client journey optimization, advertising improvements, and updated marketing calendar.
Increased revenue for an iconic national food brand +35% in two years with advertising and new product introductions.
Opened 100+ new stores with impactful local marketing.
Digital Marketing
Delivered 5x eCommerce sales in two years with optimized customer journeys and UX on website and mobile app, enhanced user acquisition strategies, partnerships, advanced loyalty program, and marketing campaigns.
Transformed CRM/loyalty program for multi-unit chain, resulting in +30% membership growth in two years and 7% increased sales from loyalty members.
Created a digital marketing campaign that increased same-store-sales +4% in 90 days, and delivered 40% ROI for a large restaurant chain. Included organic social, paid media, search.
Product Innovation
Developed and launched $500M of new products in different categories and reaching different target consumers.
Introduced stage-gate-process and new product validation protocols (concept, market tests)
What’s The Next Step?
If you think we’re a match, let’s have a quick call and see how I can help.