CASE STUDY

New Marketing Campaign Drives Same-Store-Sales
+4% in 90 Days for Large Chain

The Problem

A restaurant company faced challenges standing out and staying relevant in a competitive marketplace. The brand needed something to jumpstart top-of-mind awareness and spur sales growth.

How I Solved It

I developed and deployed a new marketing campaign with the help of a new advertising agency. This omnichannel campaign extended across the full advertising funnel and beyond. Digital marketing included YouTube video, paid META ads, organic social media, web/app advertising, and paid search. I engaged Social Influencers to amplify the campaign to new audiences. I introduced new merchandising in the restaurant to deliver the campaign fully throughout the customer experience.

The Outcome

Restaurant Weekly Sales increased +4% within 90 days of introducing the new campaign

  • Brand consideration increased +200 bps

  • Customer perceptions of important brand differentiators moved ahead of competition

  • 40% ROI on media investment

As a veteran of franchisee advisory committee roles across different restaurant brands, my experiences with Karin proved to be not only productive but enjoyable. Karin brings a personable and relatable presence to her professional marketing skill set. She reliably drove sales to our restaurants by integrating her creative instincts and ability to lead her team to execute.

- Matthew H. Herridge Owner/Operator of QDOBA Mexican Eats and Burger King Restaurants

Tablet displaying ROAS, Return On Ad Spend, concept with icons, on a dark wooden desk with notebooks and a binder clip.

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