CASE STUDY
Strategic Marketing Plan: Building Foundations to Drive Revenue
The Problem
Regional coworking company faced stagnating sales and needed a marketing strategy to acquire members.
How I Solved It
I developed a robust marketing strategy with clear and actionable recommendations to acquire new members and drive revenue growth over the coming year.
Identified and dimensionalized key target segments
Refined brand positioning and messaging
Established KPI scorecard to measure results and focus action
Mapped new member journey and identified areas to optimize
Audited website and provided recommendations for improvement
Identified key improvements for all member communications, including paid advertising, website, and advertising
Selected and negotiated contract for a CRM system to engage leads throughout the sales process
The Outcome
Client implemented the marketing plan
Optimized content and targeting across marketing initiatives. Digital marketing, website, and advertising improved relevance to distinct audience segments.
Prioritized 12-month marketing calendar with campaigns and promotions to reach new prospects.
CRM system implemented
Karin was key to enhancing marketing for our company. Karin came in and learned our business quickly. She crafted a robust marketing strategy with clear, actionable recommendations for both the short and long term. Beyond her professional acumen, Karin is personable and easy to work with. Her approachable nature and collaborative spirit made her a joy to have on our team. I highly recommend Karin for any organization looking to enhance their marketing efforts with a strategic, inspiring, and personable leader.
- Mara Hauser, CEO and Founder, 25N Coworking
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