CASE STUDY
Revamped Marketing Increased Revenue +20%
The Problem
Corporate Catering was the highest profit sales stream for a national restaurant chain, however sales had stagnated as more competitors came into the category.
How I Solved It
I revamped the company’s marketing and sales efforts to its B2B customers. Target audiences included office managers, hospital administrators, universities and schools, pharmaceutical/medical reps, medical office managers, and store managers of big-box retailers.
Established a targeted and localized B2B sales strategy to find and nurture leads.
Hired a field sales team
Introduced a digital platform for account-based marketing / CRM to find and manage leads, and convert buyers into repeat purchasers.
Established a marketing calendar with evergreen and seasonal campaigns
Implemented online ordering technology capabilities to make ordering process friction-less
Updated creative assets and messaging
Added new products to broaden appeal and increase average sales per order
The Outcome
Catering Business Unit revenue and profit increased +20%
Set the stage for the catering business unit to soon after achieve $100M annual sales
Karin possesses a rare blend of creativity and data-driven decision-making, which has been instrumental in crafting and executing marketing and sales initiatives. Her dedication to fostering a collaborative and innovative work culture boosts team morale and leads to measurable improvements in sales and productivity. She is, without a doubt, a visionary and a tremendous asset.
- Elizabeth Dias, Director of Catering Sales, QDOBA Mexican Eats
Get the marketing expertise you need to grow your business
It’s time to take back your time and see a greater return on your marketing budget.
Delegate your marketing outcome to an expert.