Case Studies

Discover my work as a CMO, so you can see if I’m what you need to succeed and grow.

Silkstrat Marketing case study, "Generating +400% E-Commerce Sales Growth."

Silkstrat Marketing case study, "Generating +400% E-Commerce Sales Growth."

Silkstrat Marketing case study, 'Strategic Marketing Plan: Building Foundations to Drive Revenue."

Silkstrat Marketing case study, 'Strategic Marketing Plan: Building Foundations to Drive Revenue."

Silkstrat Marketing case study, 'Brand Turnaround Anchored in Repositioning."

Silkstrat Marketing case study, 'Brand Turnaround Anchored in Repositioning."

Silkstrat Marketing case study, "Customer acquisition Effort Yields 7% sales growth in one year."

Silkstrat Marketing case study, "Customer acquisition Effort Yields 7% sales growth in one year."

Marketing case study, "Campaign drives same-store sales +4% in 90 days for a large chain."

Marketing case study, "Campaign drives same-store sales +4% in 90 days for a large chain."

Marketing case study, "Revamped Marketing Increases Revenue +20%."

Marketing case study, "Revamped Marketing Increases Revenue +20%."

How I’ve Helped Companies

Revenue Growth with Multi-Channel Marketing

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  • Increased Same-Store-Sales +16% and EBITDA +40% in two years for large restaurant chain.  Sales growth outperformed category for 8/10 consecutive quarters.

  • Increased Brand Awareness +330 bps, Brand Consideration +310 bps, and Brand Affinity +200 bps in one year for a national restaurant chain with new messaging, digital marketing, and new menu items.

  • Increased a restaurant chain’s corporate catering revenue +20% with a targeted B2B sales strategy and field sales team, account-based marketing/CRM, and the addition of online ordering technology and marketplace partnerships.

  • Repositioned brand, which led to 20% EBITDA 5 year CAGR and 25 consecutive quarters of YOY sales growth at a regional fast casual restaurant chain.  Introduced new brand identity, revamped marketing communications and advertising, refocused menu, and new restaurant design.

  • Developed marketing strategy for professional services company, setting foundation for revenue growth.  Included refinement of consumer target and brand positioning, messaging framework, martech roadmap, website and marcomms improvement, and client-facing tactical plan. 

  • Increased revenue for a national food brand +35% in two years with advertising and new product introductions.

  • Opened 100+ new stores with impactful local marketing.

Digital Marketing

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  • Delivered 5x eCommerce sales in two years with optimized customer journeys and UX on website and mobile app, enhanced user acquisition strategies, partnerships, advanced loyalty program, and marketing campaigns.

  • Transformed CRM/loyalty program for multi-unit chain, resulting in +30% membership growth in two years and 7% increased sales from loyalty members.

  • Created a digital marketing campaign that increased same-store-sales +4% in 90 days, and delivered 40% ROI.

Product Innovation

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  • Developed and launched $500M of new products in different categories and reaching different target consumers.

  • Introduced stage-gate-process and new product validation protocols (concept, market tests)

What’s The Next Step?

If you think we’re a match, let’s have a quick call and see how I can help.