Fractional CMO Services Tailored To Your Needs

If you’re the CEO, you don’t want to spend all your time doing marketing. As a Fractional CMO, I’m a part time executive who runs your marketing team and is responsible for all marketing outcomes. We work together to figure out a plan, and then I will make it happen, so you can go back to being the CEO.

Explore three packages curated to meet your goals and grow your business:
Fractional CMO Engaged, Strategy Session, or Fractional CMO Advisor

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Fractional CMO Engaged

About 10 hours per week inside your organization to accomplish the following:

  • Translate the CEO & Board’s vision into marketing strategy, plans and specific campaigns/tactics

  • Define the key talent the business needs to reach its goals

  • Manage your marketing team, including agencies and contractors, to execute the plan

  • Help HR to find, interview, and train qualified talent, as needed to implement strategy

  • Meet with you regularly to be sure we’re aligned and getting the results we planned

  • Continually innovate ways to reach marketing and sales goals despite roadblocks

  • Each quarter, review progress and update the go forward plan

  • Generally, after 3-6 months, we can consider moving to CMO Advisor.


This service is a good fit for you if:

  • Your business’s revenue is at least $1 million annually

  • You don’t need a full time hire, but you do need someone to create the strategy and ensure its execution

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Strategy Session

In this half day consultative session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals.

  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs

  • 2-4 week preparatory period via email correspondence, during which I will review your existing efforts

  • After our session, deliver a plan that includes marketing campaigns for the next 1-6 months, list of blindspots, and an immediate marketing punch list

This service is a good fit for you if:

  • Your business’s revenue is at least $1 million annually.

  • You have a strong marketing team in place but you need a fresh and accurate strategy

  • You’d like to see how the Functional Marketing® Framework works before hiring a Fractional CMO

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Fractional CMO Advisor

For clients who have done a Strategy Session or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track (3-5 hours per week):

  • Lead team to execute the plan, measure results, and adjust priorities as needed

  • Meet weekly with team and unlimited email correspondence.

  • Meet with you regularly to be sure we’re aligned and getting the results we planned

  • Each quarter, review progress and update the go forward plan

  • Access to my marketing campaign documents and standard operating procedures (SOPs)

  • Grow long term with the least financial risk

  • 6-month minimum commitment

This service is a good fit for you if:

  • From startup to established company

  • You have a strong marketing team in place and you’ve worked with a CMO to create a strategy

  • You need a marketing leader to keep the team on track and optimize execution

Pentagon-shaped diagram titled "Functional Marketing Framework" with sections labeled: Business Assets & Goals, Customer Journey, KPIs & Results, Campaigns & Tactics, and Team.

Functional Marketing Framework

This framework guides development of your marketing strategy and ensures top-notch marketing execution and results.  I will dive into each of these areas, first understanding where your business is today and then optimizing where needed to move your business forward.

Frequently Asked Questions

  • Yes, BUT. I created my packages to meet the needs of the companies I am best positioned to help. If you have unique needs, let's talk.

  • Absolutely! I love to see my clients and their businesses in person.

  • My rates are closely tied to the going rate for Fractional CMOs. Fractional CMOs offer significant value to clients, at a lower rate than a full-time CMO. We are still an investment. I know that, more often than not, you get what you pay for. And I am offering quality work and leadership for your organization.

  • Of course! I am happy to send contacts for my references. I will pick the most suitable ones that closely match your engagement.

  • Just like full-time employees, I need ramp-up time too. It’s true that in the course of a calendar month, a full-time hire will have spent more time getting up to speed. But on a per-hour basis (which is what you’re paying for), I ramp up far more quickly. I am trained to do this. Through repetitions across different clients, I get VERY good at understanding the key levers of any business and identifying where I can add the most value quickly.

Get the marketing expertise you need to grow your business

It’s time to take back your time and see a greater return on your marketing budget.
Delegate your marketing outcome to an expert.