Grow Faster with a Fractional CMO

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What is a Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing department and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals. They’ll work with your team and contractors/agencies to execute the plan. Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

That’s what I do for consumer companies looking to increase revenue and scale faster.

I’d love to hear what your goals are... and help you reach them with marketing that gets results.

What does a Fractional CMO do?

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  • Create your marketing strategy

  • Correct your messaging and positioning

  • Map out and optimize your customer journey

  • Establish a marketing calendar that drives sales

  • Improve effectiveness of your marketing tactics

  • Guide product innovation roadmap

  • Level up and hire marketing employees, agencies, and consultants to execute

  • Create systems for your team to follow

  • Manage KPIs so your marketing makes you money

How to know if you need a Fractional CMO:

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  • Want faster revenue growth or sales are stagnating

  • Stress: You are running your marketing team instead of being the CEO

  • Lack Confidence In Your Marketing Plan: you’re not sure what campaigns to have your marketing team try next

  • Stalled customer acquisition

  • Weak Customer Journey: You don’t have your customer journeys mapped out or a plan to improve them

  • Repeat rate is low

Fractional CMO: A Comparison

Understanding the difference between a fractional Chief Marketing Officer (CMO), an agency, or a marketing consultant is essential in making the right choice for your business.


Fractional CMO

✓ Hired as a member of your team

✓ Strategy, management, execution

✓ Manages team and agencies

✓ Focused on sustained growth and enterprise value

✓ Provides holistic view

✓ High level planning and strategic decision making

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Agency/Freelancer

• Hired for specific projects

• Primarily focused on execution

• Does not manage your team

• Focused on projects and deliverables

• Manages 1-3 channels or projects

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Consultant

• Hired to solve a specific problem

• Focused on strategy and insights

• Does not manage your team

• Delivers presentation decks

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